Basic
For merchants with one store advertising on Google Shopping.
€29.95/ month
excl. VAT
- 1 store / Merchant Center account
- All feeds included
- Unlimited SKUs
- Cancel monthly
Google Shopping CSS partner
Get more out of every euro you spend on Google Shopping.
With FeedFlow CSS you benefit from a potential bid advantage of up to 20% compared to Google's own CSS. You keep your existing campaigns, products and Merchant Center.
From €29.95 per month · cancel monthly · excl. VAT
Shopping auction · illustrative
Your bid€1.00
Via Google CSScounts as €0.80
Via FeedFlow CSScounts as €1.00
Simplified example+25% bidding power
- Potentially up to 20% bid advantage
- Keep your existing campaigns
- Unlimited products
- Set up within 24h of payment
- Monthly subscription
Why FeedFlow CSS
Same campaigns. A stronger position in the auction.
Nothing changes in your store or your Google Ads account. Only the route through which your Shopping ads enter the auction is different.
More bidding power
With an external CSS, Google Shopping's margin no longer applies. The same bid can count up to 20% more in the auction.
Keep your campaigns
Your campaign structure, bid strategies, budgets and history stay exactly as they are. Nothing needs to be rebuilt.
Unlimited SKUs
200 or 200,000 products: the price stays the same. No limits and no fees per product or click.
Easy setup
All you provide is your Merchant Center ID. We handle the connection, within 24 hours of payment.
How does the CSS advantage work?
Why the same bid can be worth more through an external CSS
A CSS (Comparison Shopping Service) is a comparison service that advertises products in Google Shopping on your behalf. By default that's Google's own CSS, which charges a margin that is deducted from your bid in the auction. With an external CSS like FeedFlow, that margin no longer applies.
You reach the same effective auction bid with a 20% lower bid.
Google's CSS
You bid€1.00
Effective auction bid€0.80
Google Shopping margin (€0.20)
20% lower bid
for the same effective auction bid
FeedFlow CSS
FeedFlowYou bid€0.80
Effective auction bid€0.80
Why 25% and not 20%? Through Google's CSS your bid counts for 80%. With FeedFlow it counts in full: 100 ÷ 80 = 1.25. That's 25% more relative bidding power.
Simplified, illustrative example. Your actual CPC, position, ad results and any savings depend on the auction, your competitors (who may also use a CSS), your bid strategy and your products. A lower Google Ads bill or a fixed percentage is not guaranteed.
Live in three steps
From sign-up to active CSS
- 01
Choose your plan
Basic, Stores 3 or Stores 5, depending on how many stores you have. All feeds and unlimited SKUs are included in every plan.
- 02
Pay securely via Whop and send your Merchant ID
Right after payment you land on a short page where you enter your Merchant Center ID(s). That's all we need.
- 03
We set up your CSS
Within 24 hours of payment we connect your account, provided we have all details. You'll get an email as soon as it's live.
Our plans
One fixed monthly price. Unlimited products.
All plans are monthly subscriptions, excluding any applicable VAT. Cancel monthly.
Stores 3
For merchants with multiple stores or brands.
€79.95/ month
excl. VAT
- Up to 3 stores / Merchant Center accounts
- All feeds included
- Unlimited SKUs
- Cancel monthly
Stores 5
For growing e-commerce businesses with a portfolio of stores.
€99.95/ month
excl. VAT
- Up to 5 stores / Merchant Center accounts
- All feeds included
- Unlimited SKUs
- Cancel monthly
Secure checkout via Whop · enter your Merchant Center ID after paymentFeedFlow CSS is intended for businesses. Prices exclude any applicable VAT.
Why FeedFlow
Built by people who work with Google Shopping every day
FeedFlow helps e-commerce businesses with product feeds, Google Merchant Center and Shopping campaigns. FeedFlow CSS is a natural extension of that.
E-commerce is what we do
We work with stores, feeds and Shopping campaigns every day. We know what's at stake when something goes wrong in your Merchant Center.
Personal setup
No automated black box: our team sets up and checks every CSS connection by hand.
Transparent and flexible
Fixed monthly price, no cost per click or product, no annual contract. Cancel monthly.
You stay in control
Your Google Ads account, Merchant Center and campaigns remain yours. You can always switch back to Google's own CSS.
FAQ
Everything you want to know about FeedFlow CSS
What is a CSS?
A CSS (Comparison Shopping Service) is a comparison service that advertises products in Google Shopping on behalf of online stores. Google Shopping itself is also a CSS. Since a decision by the European Commission, other parties are allowed to do this too; FeedFlow is one of them. Your ads appear in the same places as they do now.
How does the bid advantage work?
When you advertise through Google's own CSS, Google Shopping keeps a margin that is deducted from your bid in the auction. Through an external CSS that margin no longer applies, so the same bid can count up to 20% more. You decide what to do with that room: keep the same bid for a stronger position, or bid lower for the same position.
Am I guaranteed to save 20%?
No. It's not a fixed discount on your Google Ads bill but a potential advantage in the auction. What it delivers depends on your market, your bid strategy and your competitors. If your competitors also advertise through a CSS, part of the advantage cancels out. Results and savings are therefore not guaranteed.
Do I need to set up my campaigns again?
No. Your campaigns, bids, budgets and history stay unchanged. The CSS only determines through which comparison service your Shopping ads enter the auction.
What is a Merchant Center ID?
The unique number of your Google Merchant Center account. You'll find it in the top right of Merchant Center (below or next to your account name) and often in the address bar after “a=”. It consists of digits, for example 123456789. After payment, this number is all we ask for.
How long does activation take?
We set up your CSS within 24 hours of payment, as soon as we have your Merchant Center ID. You'll receive an email once the connection is live.
Can I connect multiple stores?
Yes. One store equals one Merchant Center account. Stores 3 connects up to 3 stores, Stores 5 up to 5. After payment you enter the Merchant Center ID for each store.
What is a product feed?
A product feed is the file or connection that brings your product data (title, price, stock, image) into Merchant Center. Usually you have one feed per country or language you advertise in. Every plan includes all feeds at no extra cost.
Are there limits on the number of products?
No. Every plan has unlimited SKUs. Whether you have 200 or 200,000 products, the price stays the same.
How does monthly billing work?
You pay through Whop, our secure payment platform. The subscription renews automatically every month and is charged to the payment method you choose at your first payment. Prices exclude any applicable VAT.
How do I cancel my subscription?
Cancel whenever you like via your Whop account (My orders → FeedFlow CSS → Cancel) or by emailing css-service@feed-flow.io. There's no notice period: your subscription runs until the end of the current billing period and is not renewed after that.
What if I already use another CSS?
Then you can switch to FeedFlow CSS. A Merchant Center account can only be linked to one external CSS per country at a time. After you sign up we coordinate the switch with you, so your ads keep running without interruption. Remember to cancel your old CSS subscription yourself.
Ready to get more out of your Google Shopping campaigns?
Choose your plan, pay securely via Whop and send us your Merchant Center ID. We'll do the rest.
View the plans